Puka Whakauru: Ngā Hapa noa kia Avoit

He aha te Puka Whakauru Mākete?

Na, he aha te puka whakauru? I tōna kaupapa, he puka pātai te puka whakauru mākete e tukuna ana e koe ki ngā mākete hou i mua i tō tīmatanga mana ki a rātou. Ko tōna kaupapa matua ko te kohikohi i ngā mōhiohio nui katoa e hiahiatia ana e koe kia mārama ai koe ki ō rātou hiahia, kia āhei ai koe ki te whakatutuki i ō rātou whakaritenga, me te whakarite kia pai ai tō tuku i ō ratonga.

Whakaarohia hei kōrero whakahaere e tupu aunoa nei.

He mea nui ki te wehewehe i tēnei i te puka whakapā noa i runga i tō pae tukutuku. Ko te puka whakapā ki te kuaha matihiko—he kohikohi ia i te ingoa, te īmēra, me te karere poto. Ko te puka whakauru mākete hou, i tērā taha, ko te kete powhiri matawhānui. Ka pātai ia i ngā pātai hōhonu ake, ngā pātai motuhake ake mō ngā whāinga a te mākete, ngā wero, te tahua, me etahi atu kōrero nui ki tō ratonga.

Ko Ngā Painga Matua e 5 o te Whakamahi Puka Whakauru

Ko te whakatinanatanga o te tukanga whakauru kua pai te hoahoa ehara i te mea mō te whakariterite noa; he nekehanga rautaki tēnei ka whai hua ki tō pakihi.

1. Whakaora Wā, Whakanui i te Arotahi

Ko te painga tonu ko te wā e whakahokia mai ana e koe. Engari i te tuhi ringaringa o ngā mōhiohio mai i ngā īmēra, te whakawhiti rānei i ngā tuhipoka mai i ngā waea, ka kohikohia ngā raraunga ki tētahi wāhi kua whakaritea. E ai ki tētahi pūrongo, ko te tāuta raraunga te kohi wā nui, me te noho a ngā kaimahi ki te 20% o ō rātou wā ki tērā pūtake. Ka taea e te puka whakauru ipurangi te whakakii aunoa i tō CRM, ngā taputapu whakahaere kaupapa, ngā konae mākete rānei, ka whakakore i ngā mahi tukurua me te whakangāwari i a koe mō ngā mahi utu.

2. Hangaia he Pānga Tuatahi Nui

Ko te tukanga whakauru ngāwari, ngaio e tohu ana ki tō mākete hou kua whakaritea koe, he tino tohunga koe, ā, ka maioha koe ki tō rātou wā. Ka whakapumau i tētahi oro pai mō te hononga katoa. Ko te tukanga uaua, whakamaori ka whai hua ke. I roto i te maakete whakataetae, he mea nui te pānga tuatahi—kua kitea e tētahi rangahau a PwC ko te 73% o ngā kaihoko e kii ana ko te wheako o te kaihoko te mea nui ki a rātou whakatau hoko pūtake. Ko te puka whakauru mākete hou kua oti te whakapai, ko tōna tuatahi te whai waahi ki te tuku wheako tino pai.

3. Tukua ngā Ratonga Kounga Nui, Whaiaro

Kāore koe e taea te whakatau i tētahi raruraru kāore koe e mārama katoa ana. Mā te pātai i ngā pātai whāinga i mua, ka whiwhi koe i te māramatanga hōhonu ki ngā mamae o te mākete, ngā tūmanako, me ngā whāinga. Ka āhei koe ki te whakarite i ō ratonga mai i te rā tuatahi, ka puta ai he hua pai me ngā mākete tino hari, tino pono. Ko te puka whakauru mākete hokohoko, hei tauira, ka kitea tētahi taupori whāinga kāore koe i tēnei e whakaaroa.

4. Whakatauhia te Mākete Tika

Kāore ia arahi i te mākete e tika ana mō tō pakihi—ā, kāore he aha. Ko te puka whakauru he taputapu tātari kaha. Mā te pātai mō te tahua, te wā, me ngā tūmanako, ka kitea e koe ngā mākete e rite ana ki ō ratonga me ō utu. Ka āwhina tēnei ki a koe ki te karo i te piki o te kaupapa me ngā hononga mākete uaua, kia taea ai e koe te whakapau i tō kaha ki ngā hononga tino pai.

5. Whakanui i te Haumaru me te Tautukunga

Mō ngā tini ahumahi, ko te haumaru raraunga ehara i te mea pai noa; ko te ture. Koinei te tino pono i roto i te hauora, te whakaora, me te oranga, kei reira te tiaki mōhiohio a ngā tūroro e whakahaeretia ana e te Ture Whakawhiti Hauora me te Kawenga (HIPAA). Ko te whakamahi i ngā taputapu puka whakauru ipurangi haumaru e whakarite ana ka whakamunatia, ka rongoa tika ngā raraunga ngāwari. He mea nui tēnei ina hangaia he puka whakauru tūroro me te puka whakauru mākete tohutohu. Rapua ngā papaa e tuku ana i ngā puka e rite ana ki te HIPAA hei tiaki i ō mākete me tō pakihi.

He aha te Whakauru: Ngā Wāhanga Nui o te Puka Whakauru Pai

Ahakoa ka rerekē ngā pātai i ia ahumahi, ko te puka whakauru pai he maha tonu ngā wāhanga matua e rima. A imia tētahi puka whakauru mākete ngāwari e ngāwari ana ki te whakakii engari ka kohi tonu i ngā raraunga e hiahiatia ana.

Ngā Mōhiohio a te Mākete

Koinei ngā raraunga taketake e hiahiatia ana e koe mō te whakawhitiwhiti korero me te pupuri rekoata. * Ingoa Katoa * Ingoa Pakihi (ki te tika) * Wāhi Īmēra * Tau Waea * Wāhi Wātea

Ngā Pātai Motuhake ki ngā Ratonga

Koinei te wāhi ka keria e koe te "why." He aha te take i tae mai ai tēnei mākete ki a koe? * He aha ngā ratonga e aro nui ana koe? * He aha ngā wero nui e pa ana ki a koe i tēnei wā? * He aha ngā whāinga matua? He pēhea te angitu mō koe? * Kua whakamahi koe i tētahi ratonga rite i mua? He pēhea tō wheako?

Ngā Wāhanga Motuhake ki te Ahumahi

Whakaritea tō puka kia kohi ai koe i ngā kōrero ahurei e hiahiatia ana e tō mahi. * Rongoā/Oranga: Mō te puka whakauru tūroro, whakauru ngā wāhanga mō te hītori hauora, ngā mate pāwera, ngā rongoā o nāianei, me ngā mōhiohio inihua. * Ture: Ko te puka whakauru mākete ture me pātai mō te momo take ture, ngā rā nui, ngā taha whakahē, me te whakarāpopototanga poto o te āhuatanga. * Hokohoko: Ko te puka whakauru mākete hokohoko me mōhio mō te taupori whāinga, ngā kaiwhakataetae matua, ngā mahi hokohoko o nāianei, me ngā aratohu waitohu. * Taake/Pūkete: Ko te puka whakauru mākete taake me kohi ngā tau tauākaha, ngā kaikōkiri, ngā puna moni, me ngā tuhinga putea e tika ana. * Saloni/Spa: Ko te puka whakauru mākete saloni me pātai mō te momo kiri, ngā mate pāwera, me ngā āhuatanga e ārai ana i ngā maimoatanga pēnei i ngā kanohi kanorau, te whakahoro rānei.

Ngā Mōhiohio Whakatere

Ko tēnei wāhanga ka āwhina ki a koe ki te whakahaere i ngā āhuatanga whai tikanga o te kaupapa, te ratonga rānei. * He aha tō tahua kua tatūhia mō tēnei kaupapa/ratonga? * He aha tō rā tīmata, wā rānei e pai ana? * I pēhea koe i rongo mai ai ki a mātou? * He aha tō tikanga whakawhitiwhiti korero e pai ana?

Wāhanga Whakatuwhera

Tāpirihia tonutia tētahi wāhanga whakamutunga "hopu katoa". * He aha atu tētahi mea e pai ana koe ki te kōrero, he pātai rānei māu ki a mātou?

Tohutohu Ngaio: Whakamahia te arorau tikanga i roto i ō puka matihiko. Ka whakaatu, ka huna hoki tēnei āhuatanga atamai i ngā pātai i runga i ngā whakautu o mua, ka puta he wheako poto ake, tino motuhake ake hoki mō ō mākete.

Me Pēhea te Hanga Puka Whakauru Mākete (3 Tikanga Ngāwari)

Ināianei kua mōhio koe ki te aha hei whakauru, kia tirohia e tātou me pēhea te hanga puka whakauru. He maha ngā kōwhiringa pai kei runga i ō pukenga hangarau, te tahua, me ngā hiahia motuhake.

Tikanga 1: Te Whakamahi i ngā Tauira Tikiake (Word, PDF, Google Docs)

Koinei te huarahi tino tika. Ka taea e koe te hanga tuhinga i roto i tō kōwhiringa tukatuka kupu, tiakina hei PDF, ka tukuna atu mā te īmēra ki ngā mākete.

• Painga: He kore utu, he ngāwari ki te whakarite. Ka taea e koe te kimi i ngā tauira maha kua oti kē i runga ipurangi hei tīmata tere.
• Raruraru: He tukanga tino ringaringa tēnei. Me tiki e ngā mākete, tā, karapa, me te whakamahi rānei i tētahi atu taputapu hei whakakii i te puka. Ka tika koe ki te whakauru i aua raraunga ki ō pūnaha. Ko ēnei puka whakauru ka taea te whakakii hoki ka iti ake te haumaru, ā, kāore e tika mō te kohi mōhiohio ngāwari pēnei i ngā raraunga hauora.

Tikanga 2: Te Whakamahi i ngā Kaihanga Puka Ipurangi

Koinei te huarahi tino rongonui me te kaha mō ngā pakihi hou. Ko ngā taputapu pēnei i a Jotform, IntakeQ, FormDr, me Typeform kua hoahoatia motuhake mō tēnei kaupapa.

• Painga: He nui ngā painga. Ka tuku ratou i ngā etita toia-me-tuku, tauira ngaio, me ngā āhuatanga kaha pēnei i te hainatanga hiko, te kohi utu, me ngā hononga ki ētahi atu pūmanawa (pēnei i tō CRM me te maramataka). Ka tuku ratou i tētahi wheako ngāwari, e pai ana ki ngā pūkoro mō ngā mākete me te whakahaere aunoa i tō rerengamahi. Ko te mea nui, he maha ngā tuku puka e rite ana ki te HIPAA mō te kohi raraunga haumaru.
• Raruraru: Ko te nuinga o ēnei taputapu ka mahi i runga i tētahi tauira ohaurunga, ahakoa he maha ngā tuku mahinga kore utu me ētahi herenga.

Tikanga 3: Te Whakamahi i ngā Pūmanawa Hoahoa (Canva)

Ki te mea ko te tuakiri ataahua o tō waitohu te mea nui, ā, ko te puka tā anake tō hiahia nui, ko te pūmanawa hoahoa pēnei i a Canva he kōwhiringa pai pea.

• Painga: Ka whiwhi koe i te mana tino kaha ki te hoahoa i tētahi puka ataahua, i runga i te waitohu. He pai tēnei mō ngā pakihi ā-tinana pēnei i ngā spa me ngā whare hauora, ka taea tonu e rātou te whakamahi i ngā puka pepa.
• Raruraru: Pēnei i ngā tauira Word/PDF, ka ngaro te whakahaere aunoa i tēnei tikanga. Ka noho tonu koe ki te tāuta ringaringa i ngā raraunga me ngā wero o te rongoa me te whakahaere i ngā tuhinga pepa. Kāore ēnei e tika mō te hanga i ngā puka whakauru ka taea te whakakii matatini.

Ngā Tauira Puka Whakauru Koreutu mō Ia Ahumahi

Hei āwhina i a koe ki te tīmata, koinei te whakarōpūtanga o te aha hei whakauru ki ngā puka mō ngā ahumahi rerekē. Whakamahia ēnei hei turanga mō te hanga i tō ake puka whakauru mākete tino pai.

Puka Whakauru Mākete Ngāwari (Mō Te Katoa)

• Ngā Mōhiohio Whakapā
• Ratonga e Aro nui Ana
• Ngā Whāinga Matua
• Tahua & Wā
• I pēhea koe i rongo mai ai ki a mātou?

Puka Whakauru Tūroro (Rongoā, Niho, Kōpura)

• Ngā Taupori Tūroro (Ingoa, Ra whānau, Wāhi noho)
• Ngā Mōhiohio Inihua
• Hoapā Pāohotanga
• Hītori Hauora (mate pāwera, rongoā, pokanga o mua, āhuatanga)
• Take o te Haerenga / Āwangawanga Matua
• Ngā Puka Whakaaetanga me te Waitohu

Puka Whakauru Mākete Whakaora

• Ngā Taupori Mākete
• Ngā Take me ngā Tohu Matua
• Te Hītori Hauora Hinengaro whaiaro me te whānau
• Ngā Wheakoakoāora o mua
• Ngā Whāinga mō te Whakaora
• Te Whakaaetanga Whakamōhiotia me te Whakaaetanga Kaupapa Kaupapahere mō te Tatūngia

Puka Whakauru Mākete Ture

• Ngā Mōhiohio Mākete (Tangata takitahi, Pakihi rānei)
• Momo Take Ture (hei tauira, ture whānau, kamupene, whenua)
• Whakaaturanga Poto o te Take/Āhuatanga
• Ngā Ingoa o Ngā Taha Whakahē
• Ngā Rā me Ngā Rā Whakamutunga Nui
• Te Tirohanga Tūponotanga Whakawhiti

Puka Whakauru Mākete Hokohoko

• Ngā Mōhiohio Kamupene (Ingoa, Pae Tukutuku, Ahumahi)
• Ngā Whāinga Kaupapa (hei tauira, whakapiki i ngā kaiārahi, hanga mohiotanga waitohu)
• Ngā Taupori Whāinga
• Ngā Kaiwhakataetae Matua
• Tahua mō te Hokohoko/Pānuitanga
• Ngā Rauemi Waitohu me ngā Aratohu

Puka Whakauru Saloni & Spa (Kanohi Kanorau, Masāhi, aha atu)

• Ngā Mōhiohio Whakapā Mākete
• Momo Kiri / Wāhi o te Āwangawanga
• Ngā Mate Pāwera, Ngā Tauāhukirangi rānei
• Te Tukanga Tiaki Kiri/Tinana o Naianei
• Ngā Āhuatanga Hauora (hei tauira, hapūtanga, toto tiketike)
• Whakaaetanga Ture me te Whakaaetanga

Puka Whakauru Mākete Taake

• Ngā Mōhiohio Whaiaro (Ingoa, SSN, Ngā Kaiwhakawhiwhi)
• Tūnga Whakatakoto
• Ngā Puna Moni (W-2s, 1099s, haumi)
• Ngā Whakataetae me ngā Kaipāpāho pea
• Ngā Mōhiohio Pūkete Peeke mō te Whakawhiti Tika
• Te Whakaaetanga ki te Whakapuaki Mōhiohio Taake

Kua rite ki te hanga i tō ake? He tini ngā tauira puka whakauru koreutu kei runga ipurangi ka taea e koe te whakarite mō ō hiahia motuhake.

Tō Taahinga Tuatahi ki te Pakihi Pai ake

Ko te puka whakauru kua oti te hanga pai ake i tētahi tuhinga whakahaere noa. He taputapu rautaki tēnei e whakaora ana i tō wā, e whakapakari ana i tō mana ngaio, e whakapai ana i ngā hua o te mākete, ā, ka āwhina i a koe ki te hanga pakihi tino whai hua, tino pai ake.

Mā te whakakapi i ngā miro īmēra me ngā waea kikī ki tētahi taahinga kotahi, kua whakaritea, ka whakatauhia e koe te atamira mō tētahi hononga mākete angitu mai i te wa e kii ana rātou "āe.".

Kua rite ki te whakahaere i tō whakauru? Tirohia tō mātou whare putunga tauira puka whakauru ka taea te whakarite ka hanga tō puka tuatahi mō te kore utu i tēnei rā!